Brand equity Posts

Corporate misconduct has been firmly on the political agenda in recent months. The ongoing Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry is continuing to attract…

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As general counsel, regulatory compliance is a key area of concern. As corporations become more interconnected, both locally and globally, it’s more difficult – and more important than ever –…

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For sporting giants like the Yankees, Manchester United F.C. and F.C. Barcelona (all of which frequently feature in the Forbes top 10 most valuable sports teams in the world), and…

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While marketing and public relations may be on the frontline when it comes to building a brand, general counsel (GC) is a key member of the defence team, going into…

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