If buyers can touch, feel or see what they’re buying, many purchasing concerns disappear. In professional services you don’t have this advantage. So what is the unique quality defining a successful professional service provider?
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John Dougan
Director for Sales and Marketing at Huthwaite
John Dougan is a Client Director for Sales and Marketing at Huthwaite, the World’s largest sales and marketing improvement organisation. He has spent the last 8 years consulting on business process, sales and marketing training and business development improvement in the professional services industry.
He is a global contributor to several business blogs and is regarded as a thought leader on many aspects of selling consultancy, most notably his work and research into social selling.