{"id":86,"date":"2018-05-17T15:00:00","date_gmt":"2018-05-17T14:00:00","guid":{"rendered":"https:\/\/hub.findingsimple.com\/au\/design-partnering-getting-your-clients-excited-about-ai\/"},"modified":"2022-08-03T16:04:05","modified_gmt":"2022-08-03T05:04:05","slug":"design-partnering-getting-your-clients-excited-about-ai","status":"publish","type":"post","link":"https:\/\/insight.thomsonreuters.com.au\/legal\/posts\/design-partnering-getting-your-clients-excited-about-ai","title":{"rendered":"Design Partnering: How to Get Your Clients Excited About AI"},"content":{"rendered":"

Modern technologies are empowering law firms to tailor legal solutions to specific client needs. In part three of our three-part series exploring how law firms can use advances in artificial intelligence (AI), we explore how to get your clients excited about AI and engaged in the design process.<\/p>\n

The rapidly developing field of AI is giving firms the ability to personalise their services more than ever before. AI-powered tools are taking the grunt work out of legal practice, so you can spend more time on providing tailored, personalised solutions.<\/p>\n

Collaboration is the new currency of success in a business culture where out-of-the-box solutions are pass\u00e9. Changes in business culture mean clients are more eager to partner with firms to co-create solutions that break new ground and deliver better outcomes.<\/p>\n

This process is known as design partnering. It calls on the principles of design thinking<\/a> \u2013 such as collaboration, innovation, flexibility and co-creation<\/a> \u2013 to establish new ways of working together for mutual benefit.<\/p>\n

Design partnering and AI<\/strong><\/span><\/p>\n

The immediate benefits of design partnering and AI include improvements in turnaround times \u2013 leading to reduced costs that you can use to challenge revenue models.<\/p>\n

Caryn Sandler, Gilbert + Tobin\u2019s Chief Knowledge and Innovation Officer, has seen some real benefits to the design partnering approach.<\/p>\n

\u201cWe\u2019ve seen significant time savings using the AI tools to streamline due-diligence reviews and discovery in litigation, in part because the software can standardise the review process and review large numbers of documents in bulk in a short period of time,\u201d she says.<\/p>\n

\u201cWe have a dedicated budget for AI and other innovative technology solutions, but obviously our investment varies on a case-by-case basis, depending on the type of deal or specific needs of our lawyers and clients.\u201d<\/p>\n

The associated cost savings of implementing AI can be passed directly onto your clients in the form of rate reductions, or used as the basis for new revenue models. When combined with design partnering, the use of AI-powered tools can also improve your market position, with clients viewing your firm as being ahead of the curve.<\/p>\n

5 questions to engage your client<\/strong><\/span><\/p>\n

Partnering with a client to design a personalised solution requires careful management and a thorough fact-finding mission. Here are five questions to ask your client to get them actively engaged in the process:<\/p>\n

    \n
  1. What business challenges keep you up at night?<\/strong>
    \nThis will help you develop empathy for your client and understand their pain points.<\/li>\n
  2. What\u2019s the ultimate testimonial a customer could give you?<\/strong>
    \nThis will get your client thinking about what success looks like to them, and help you define where they are on that journey.<\/li>\n
  3. What needs to happen to achieve this result?<\/strong>
    \nThis will reveal the key business processes your client uses to deliver a successful outcome and any areas where they\u2019re failing.<\/li>\n
  4. How could our technology assist you to deliver this?<\/strong>
    \nThis will allow you to bring technology and AI into the conversation in a relevant way that speaks directly to predefined business goals.<\/li>\n
  5. How can we help make this happen?<\/strong>
    \nThis will shift the focus to you and help define how you can directly contribute to achieving the client\u2019s key business goals.<\/li>\n<\/ol>\n

    The key, as always, is to clearly understand the problem you\u2019re trying to solve \u2013 only then will you be able to choose the right solution<\/a>, deploy it successfully and begin reaping the benefits.<\/p>\n

    Interested in learning more about how your firm can reap the benefits of AI-powered legal tools? Check out part one and two of our three-part article series: How Your Firm Can Use AI-Powered Tools to Improve Client Outcomes<\/a> and How to Prepare Your Firm for the AI Revolution<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Modern technologies are empowering law firms to tailor legal solutions to specific client needs. 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