{"id":598,"date":"2014-03-25T14:00:00","date_gmt":"2014-03-25T13:00:00","guid":{"rendered":"https:\/\/hub.findingsimple.com\/au\/social-media-law-firm-marketing-what-rubber-duck-iceland-2gb-can-reveal\/"},"modified":"2022-08-03T16:04:47","modified_gmt":"2022-08-03T05:04:47","slug":"social-media-law-firm-marketing-what-rubber-duck-iceland-2gb-can-reveal","status":"publish","type":"post","link":"https:\/\/insight.thomsonreuters.com.au\/legal\/posts\/social-media-law-firm-marketing-what-rubber-duck-iceland-2gb-can-reveal","title":{"rendered":"Social Media Marketing Tips for Law Firms: What a Rubber Duck, Iceland and 2GB Can Reveal"},"content":{"rendered":"

Iceland has more Facebook friends than you. Yes, really. But before you crank up \u201cAll by Myself\u201d to a symphony of howling cats, consider this: Iceland is a brand<\/a>. Just like your law firm. Just like you \u2013 as a barrister or legal practitioner. Here are three “to do’s” to enrich your law firm marketing on social media.<\/p>\n

<\/p>\n

<\/p>\n

Iceland has over 98,000 friends on Facebook<\/a> and more than 21,000 Twitter<\/a> followers. Let\u2019s face it, Iceland, the island nation that until very recently was only known for Bj\u00f6rk, bewildered goats and semi-crashing the world economy, has around 97,500 more friends than you \u2013 if you\u2019re lucky. On social media, Iceland is practically Bono, Mick Jagger and John Lennon combined.<\/p>\n

Here are three lessons you can learn about social media from Iceland, radio station 2GB and a fleet of world-roaming rubber ducks.<\/p>\n

1. Be inclusive, not divisive<\/span><\/strong><\/p>\n

<\/p>\n

Why are Iceland and the oversized rubber duck, last seen at the 2014 Sydney Festival, so beloved? As the duck\u2019s Dutch creator Florentijn Hofman observed<\/a>, the duck has a unifying effect, \u201cIt doesn\u2019t discriminate [against] people and doesn\u2019t have a political connotation\u201d.<\/p>\n

They are innately inclusive, cutting across political, religious, cultural and social divides with gently amusing observations \u2013 or in the case of the rubber duck, by its mere presence.<\/p>\n

Create a tone for your firm, or for yourself, that is equally inclusive, and even informative. Never go to war with others over ideas. After all, it\u2019s just an idea, and odds are it\u2019s likely to divide your followers or friends for very little payoff. Take negative conversations offline wherever possible.<\/p>\n

2. Really listen before you respond<\/span><\/strong><\/p>\n

When 2GB and presenter Alan Jones came under fire from social media groups over comments made about then-Prime Minister Julia Gillard in late 2012, the station was forced to temporarily suspend advertising<\/a> on the Alan Jones breakfast show. While the comments weren\u2019t made on air at 2GB and Alan Jones did publically apologise, the furore continued on social media.<\/p>\n

In response, Russell Tate, Macquarie Radio Network executive chairman, accused the groups of engaging in \u201c21st century censorship, via cyber-bullying\u201d and claimed the complaints were “almost entirely from people who do not listen to Alan Jones or 2GB at all\u201d.<\/p>\n

Unfortunately, the station\u2019s terse response and unwillingness to acknowledge the views of impassioned individuals looking to improve the public discourse went some way towards fuelling the fire. So what can we take from this? You\u2019re always going to attract criticism. What defines you \u2013 and how you\u2019re perceived \u2013 is how you respond. Don\u2019t be dismissive. Instead, listen and respond appropriately.<\/p>\n

3. Be real and ridiculous<\/span><\/strong><\/p>\n

Most of all, social media is primarily social<\/i>. It’s not forced Friday night networking drinks. Australians dwell on social media in higher numbers than anywhere else in the world, and they do so because they find a community of interesting people with interesting things to say. So be a real person \u2013 and be funny about it.<\/p>\n

Social media, by its inherent nature, is a dialogue. It\u2019s also a social space. Iceland, 2GB and the rubber duck tell us that if we want to make it big in the online realm of small talk, we need to move away from impersonal broadcasted messages towards lively, character-driven online personas able to engage like real human beings.<\/p>\n","protected":false},"excerpt":{"rendered":"

Iceland has more Facebook friends than you. Yes, really. But before you crank up \u201cAll by Myself\u201d to a symphony of howling cats, consider this: Iceland is a brand. Just…<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[576,577,613,615],"tags":[486],"insight_job_role":[1315,614,628],"insight_practice_area":[],"class_list":["entry","author-weneeyap","post-598","post","type-post","status-publish","format-standard","category-business-management","category-career-development","category-marketing","category-personal-branding","tag-social-media","insight_job_role-barrister","insight_job_role-partner","insight_job_role-solicitor","hentry"],"acf":[],"yoast_head":"\nSocial Media Marketing Tips for Law Firms | Legal Insight<\/title>\n<meta name=\"description\" content=\"Here are three valuable lessons lawyers and barristers can learn about social media from Iceland, radio station 2GB and a fleet of world-roaming rubber ducks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insight.thomsonreuters.com.au\/legal\/posts\/social-media-law-firm-marketing-what-rubber-duck-iceland-2gb-can-reveal\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Marketing Tips for Law Firms | Legal Insight\" \/>\n<meta property=\"og:description\" content=\"Here are three valuable lessons lawyers and barristers can learn about social media from Iceland, radio station 2GB and a fleet of world-roaming rubber ducks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insight.thomsonreuters.com.au\/legal\/posts\/social-media-law-firm-marketing-what-rubber-duck-iceland-2gb-can-reveal\" \/>\n<meta property=\"og:site_name\" content=\"TR - 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