{"id":235,"date":"2017-02-14T14:00:00","date_gmt":"2017-02-14T13:00:00","guid":{"rendered":"https:\/\/hub.findingsimple.com\/au\/law-firm-app-development\/"},"modified":"2022-08-03T16:04:18","modified_gmt":"2022-08-03T05:04:18","slug":"law-firm-app-development","status":"publish","type":"post","link":"https:\/\/insight.thomsonreuters.com.au\/legal\/posts\/law-firm-app-development","title":{"rendered":"The Dos and Don\u2019ts of Law Firm App Development"},"content":{"rendered":"<p class=\"intro-paragraph\">As digital becomes increasingly vital in business, law firms are upping the ante and differentiating themselves with the use of app technology.<\/p>\n<p>As observed in the recent <a href=\"http:\/\/insight.thomsonreuters.com.au\/resources\/resource\/state-of-the-australian-legal-market-2016\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>2016 Australia: State of the Legal Market<\/em> report<\/a> by Melbourne Law School and Thomson Reuters Peer Monitor\u00ae, large law firms such as Corrs Chambers Westgarth and MinterEllison are creating their own apps to serve as functional tools, improve processes, foster business development and delight clients by offering outstanding service.<\/p>\n<p>Developing your own firm app \u2013 whether for internal customers (to improve efficiency and firm operations) or external clients (to stand out from the competition) \u2013 is a great way to deliver content. It can also help redefine the client experience and revolutionise the way you practise law.<\/p>\n<p>We chatted to Corrs Chambers Westgarth and took a look at some other players to find out more about the recent rise of the law firm app, and what are some of the dos and don&#8217;ts when developing one for your firm.<\/p>\n<p><span style=\"color: #ff9900\"><strong>DO: Understand why you need an app<\/strong><\/span><\/p>\n<p>The legal industry has traditionally been slow to adopt new technologies, but James Whittaker, partner at Corrs, describes the driving force behind innovation and app creation as a necessity for offering their clients better service.<\/p>\n<p>\u201cIn the last 24 months, we\u2019ve seen a profound and fundamental shift in the way in which legal services are provided\u201d, he says. \u201cThere\u2019s a growing frustration that law firms have been in the game as \u2018order takers\u2019 rather than focusing on productivity and efficiency. Clients are looking for legal services to be delivered in a better, faster way. They expect innovative tools that can offer superior service and efficiency.\u201d<\/p>\n<p><a href=\"http:\/\/insight.thomsonreuters.com.au\/how-to-launch-australian-virtual-law-firm-nestlegal\/\" target=\"_blank\" rel=\"noopener noreferrer\">Virtual law firms<\/a> and <a href=\"http:\/\/insight.thomsonreuters.com.au\/the-benefits-of-a-paperless-office\/\" target=\"_blank\" rel=\"noopener noreferrer\">paperless offices<\/a> are now a reality, so it\u2019s no surprise that mobile apps are gaining popularity in legal services. There are different paths a firm can take when developing an app \u2013 depending on what it\u2019s trying to achieve and what its customers (both internal and external) want.<\/p>\n<p>Overall, however, there should be a solid understanding of what purpose the app serves, and how it adds value. Don&#8217;t just spend money developing an app because everyone is doing it.<\/p>\n<p><strong><span style=\"color: #ff9900\">DO: Prioritise the client experience<\/span><\/strong><\/p>\n<p>Creating a law firm app may require some technical know-how, but the concept isn\u2019t that hard. \u201cIdentify a need and create something that addresses that need,\u201d says Graeme Grovum, head of innovation at Corrs Chambers Westgarth.<\/p>\n<p>CASEFOLIO, <a href=\"http:\/\/www.corrs.com.au\/casefolio\/news\/lawyers-set-to-go-mobile-with-award-winning-legal-app\/\" target=\"_blank\" rel=\"noopener noreferrer\">an award-winning app developed by the firm<\/a> to harness the iPad craze, was born from a client need.<\/p>\n<p>In another example, ME Taskflow \u2013 <a href=\"http:\/\/www.australasianlawyer.com.au\/news\/new-app-lets-clients-build-tailored-management-plans-223417.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">a software solution built by MinterEllison<\/a> \u2013 allows clients to have clear visibility on the legal matters they have pending with the firm, and also assigns a matter to the most qualified member of the legal team.<\/p>\n<p>Whatever your reasons for creating an app, keep in mind that a strong commitment to prioritising your user\u2019s experience will help your firm deliver more value to your clients.<\/p>\n<p><span style=\"color: #ff9900\"><strong>DON\u2019T: Neglect the app production process<\/strong><\/span><\/p>\n<p>The actual creation process can be quite complicated, especially when it comes to designing an app that offers a delightful user experience. In terms of the overall process, Corrs worked with internal developers to create a minimum viable product, and then got extra assistance from external developers and contributors to refine and decide on a polished appearance \u2013the user experience is after all, everything.<\/p>\n<p>According to Graeme, the primary factors you need to consider to create an app with lasting value for clients and firms are:<\/p>\n<ul>\n<li>Be quick, speed to market is important.<\/li>\n<li>Recognise that outcomes will change along the way, so remain flexible.<\/li>\n<li>Vendors, internal stakeholders and IT teams may not speak the same language all round. Expect ambiguity and clarify accordingly so no one gets lost in translation during the app development.<\/li>\n<li>Stay open to all suggestions, and explore opportunities to co-create the app with clients if possible. Firsthand feedback from your audience can be vital in helping you create an offering that stands out from the myriad of apps out there.<\/li>\n<\/ul>\n<p><span style=\"color: #ff9900\"><strong>DON\u2019T: Close an eye to open innovation<\/strong><\/span><\/p>\n<p>Graeme and James agree that \u201copen innovation\u201d and collaboration and co-creation are critical concepts when thinking about app development.<\/p>\n<p>\u201cWe decided to launch our first app in an open learning way,\u201d Graeme says. \u201cWe put CASEFOLIO on iTunes initially and we were happy to give the technology to anyone who wanted to buy it.\u201d<\/p>\n<p>Users could also download the CASEFOLIO app for free for evaluation from the Australian, US, Canadian and UK iTunes stores. Giving users a chance to see what the app could do for them before buying allowed the firm to obtain feedback and make improvements continually.<\/p>\n<p>Xakia, a legal tech company that started within NewLaw firm Hive Legal, also adopted a similar philosophy when it came to innovation. Xakia\u2019s offering is a dashboard management app aimed at in-house counsel, but the prototype was extensively trialled with existing clients from Hive Legal.<\/p>\n<p>Jodie Baker, who now heads up Xakia, commented <a href=\"http:\/\/www.lawyersweekly.com.au\/news\/19776-law-disrupted-to-the-point-of-distraction\" target=\"_blank\" rel=\"noopener noreferrer\">in a recent Lawyers Weekly article<\/a> that &#8220;companies are starting to recognise the value in collaboration and the benefits interfacing with one another can deliver for clients.\u201d<\/p>\n<p>\u201cI don\u2019t necessarily see other legal technology as competition; I see our product more as an interface for all those different technologies. It\u2019s a very small industry and it\u2019s very important to know what other people are doing and to work with it,\u201d she said.<\/p>\n<p>Law firm apps are not new, but they are getting more sophisticated. As <a href=\"http:\/\/www.acma.gov.au\/theACMA\/Library\/researchacma\/Research-reports\/smartphone-use-soars\" target=\"_blank\" rel=\"noopener noreferrer\">tablet and smartphone use soars<\/a> in Australia and globally, firms and clients alike can expect to see further advancement in the development of legal apps and other tech tools to help make access to the law simpler and more intuitive.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As digital becomes increasingly vital in business, law firms are upping the ante and differentiating themselves with the use of app technology. As observed in the recent 2016 Australia: State&hellip;<\/p>\n","protected":false},"author":9,"featured_media":237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[576,602,629,634],"tags":[41,115,117,122,353,390],"insight_job_role":[614,627,628],"insight_practice_area":[],"class_list":["entry","author-jacquiwalker","post-235","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-management","category-innovation-and-technology","category-strategy-and-business-development","category-trends-and-the-future-of-law","tag-app-technology","tag-client-experience","tag-client-service","tag-co-creation","tag-legal-service-delivery","tag-mobile-apps","insight_job_role-partner","insight_job_role-senior-executive","insight_job_role-solicitor","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Dos and Don\u2019ts of Law Firm App Development | Legal Insight<\/title>\n<meta name=\"description\" content=\"Developing your own firm app can redefine the client experience and the way you practise law. 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Jacqueline's legal career has allowed her to enjoy diverse roles such as In-House Legal Adviser for the Law Society of London and Wales, criminal prosecutor at the Office of the Director of Public Prosecutions in Sydney and corporate litigator in Newcastle. In 2015, Jacqueline launched her copywriting consultancy, Florence in Heels, to help transport brands from 'blah' to 'beautiful'. Jacqueline now writes for a range of online and print publications such as Mamamia and White Magazine as well as a host of corporate clients including Owners Collective, LinkedIn, Thomson Reuters and Travel Your Way. You can connect with Jacqueline at www.florenceinheels.com or on Instagram @florenceinheels. &nbsp;\",\"url\":\"https:\/\/insight.thomsonreuters.com.au\/legal\/contributors\/jacquiwalker\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Dos and Don\u2019ts of Law Firm App Development | Legal Insight","description":"Developing your own firm app can redefine the client experience and the way you practise law. We take a look at the dos and don'ts of app development.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/insight.thomsonreuters.com.au\/legal\/posts\/law-firm-app-development","og_locale":"en_US","og_type":"article","og_title":"The Dos and Don\u2019ts of Law Firm App Development | Legal Insight","og_description":"Developing your own firm app can redefine the client experience and the way you practise law. 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