{"id":201,"date":"2017-04-16T15:00:00","date_gmt":"2017-04-16T14:00:00","guid":{"rendered":"https:\/\/hub.findingsimple.com\/au\/innovative-law-firms\/"},"modified":"2022-08-03T16:04:15","modified_gmt":"2022-08-03T05:04:15","slug":"innovative-law-firms","status":"publish","type":"post","link":"https:\/\/insight.thomsonreuters.com.au\/legal\/posts\/innovative-law-firms","title":{"rendered":"4 Things Innovative Law Firms do Differently"},"content":{"rendered":"<p class=\"intro-paragraph\">Technological advancement and innovation have been two of the most crucial trends driving change in the legal sector recently \u2013 they are key for law firms intent on growing, staying relevant and remaining competitive in an evolving industry.<\/p>\n<p>So who are the innovators? And what do they do differently? We look at some of Australia\u2019s most innovative practices and uncover what happens when law firms embrace change.<\/p>\n<p><span style=\"color: #ff9900\"><strong>Who are the legal innovators?<\/strong><\/span><\/p>\n<p>In Australia, the <a href=\"http:\/\/legalinnovation.com.au\/2016-index\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>2016 Legal Innovation Index<\/em><\/a> \u2013 which recognises and rewards firms and individuals who demonstrate innovation in the legal industry \u2013 saw a 100 per cent increase in entries. The winners:<\/p>\n<ol>\n<li>Allens<\/li>\n<li>Corrs Chambers Westgarth<\/li>\n<li>Gilbert + Tobin<\/li>\n<li>Herbert Smith Freehills<\/li>\n<li>Pinsent Masons<\/li>\n<li>Royal Automobile Club of Queensland (in-house legal team)<\/li>\n<\/ol>\n<p>So what do innovative law firms do differently?<\/p>\n<p><span style=\"color: #ff9900\"><strong>1. They foster a firm-wide culture of innovation<\/strong><\/span><\/p>\n<p>Ideas and change don\u2019t necessarily come from the top, or even a single source. A firm-wide focus on continuous improvement is essential \u2013 especially in an industry that is traditionally risk averse&nbsp;\u2013 as the digital revolution creeps into all parts of how we work. Law firms must ask: how can lawyers embrace and benefit from inevitable technological change if they don\u2019t fully understand it?<\/p>\n<p>Gilbert + Tobin has answered that question by not only teaching its lawyers about technological advances, but making them part of those changes. The firm created a development program to <a href=\"http:\/\/specialreports.theaustralian.com.au\/630590\/strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">teach its lawyers and clients to code<\/a>, with 60 of its lawyers learning the basics of computer coding.<\/p>\n<p>Another culture-building strategy is to remove organisational silos separating professional and technical staff. Dedicated \u2018innovation groups\u2019 can also encourage the internal collaboration that feeds a culture of innovation.<\/p>\n<p>Allens&#8217; <a href=\"http:\/\/www.theaustralian.com.au\/business\/legal-affairs\/top-law-firm-allens-installs-inhouse-innovation-project\/news-story\/1f6df8db808fbd1998c6bad5e20958e9\" target=\"_blank\" rel=\"noopener noreferrer\">in-house multidisciplinary group A-Plus<\/a> \u2013 comprising a team of technologists, consultants, pricing experts and other professionals working alongside the firm\u2019s lawyers to drive innovation \u2013 is an example of a firm rethinking how things are done and identifying opportunities for change.<\/p>\n<p><span style=\"color: #ff9900\"><strong>2. They embrace the game changers<\/strong><\/span><\/p>\n<p>Much of the talk around innovation in the legal industry focuses on the <a href=\"http:\/\/insight.thomsonreuters.com.au\/true-newlaw-firm\/\">NewLaw model of business<\/a>. This leaner and more agile version of legal services, which is experiencing significant growth, seems at first glance to be the opposite of everything BigLaw represents.<\/p>\n<p>However, some of the industry\u2019s biggest hitters are collaborating with or adapting ideas from NewLaw firms. Highlighted in the&nbsp;<a href=\"http:\/\/insight.thomsonreuters.com.au\/resources\/resource\/state-of-the-australian-legal-market-2016\/\"><em>2016 Australia: State of the Legal Market<\/em><\/a> report by Melbourne Law School and Thomson Reuters Peer Monitor\u00ae, these BigLaw collaborators include:<\/p>\n<ul>\n<li>Gilbert + Tobin making an equity investment in LegalVision, a web-based legal document and advisory business.<\/li>\n<li>Norton Rose Fulbright and LawPath joining forces to offer four standard fixed-price services, sold and delivered online.<\/li>\n<li>DLA Piper partnering with Lawyers On Demand to help develop DLA\u2019s freelance lawyer platform.<\/li>\n<\/ul>\n<p>Allens has also set up <a href=\"http:\/\/www.allens.com.au\/accelerate\/\" target=\"_blank\" rel=\"noopener noreferrer\">Allens Accelerate<\/a>, a niche legal practice \u201cdedicated to supporting the Australian startup community\u201d that provides \u201cexpert legal advice to startups, investors, and corporates and government agencies responding to disruption and investing in innovation\u201d.<\/p>\n<p><strong><span style=\"color: #ff9900\">3. They step into their clients\u2019 shoes<\/span><\/strong><\/p>\n<p>Innovative law firms invest in a client-centric approach and always remember why they\u2019re in business: to help their clients.<\/p>\n<p><a href=\"http:\/\/insight.thomsonreuters.com.au\/rise-of-specialty-law-firms\/\">Niche law firms<\/a> that home in on their target market\u2019s problems, use social media to cultivate new business relationships, <a href=\"http:\/\/insight.thomsonreuters.com.au\/co-creation-to-enhance-client-experience\/\">collaborate with clients<\/a> and generally speak their clients\u2019 language are thriving.<\/p>\n<p>But it\u2019s not only specialist law firms doing this well. Herbert Smith Freehills\u2019 <a href=\"https:\/\/www.herbertsmithfreehills.com\/news\/herbert-smith-freehills-recognised-for-ground-breaking-innovation-in-legal-services\" target=\"_blank\" rel=\"noopener noreferrer\">Re-Imagine Legal framework<\/a>, which takes a top-level approach and questions how legal services delivery might be re-imagined, is reported to have led to \u201csignificant cost-savings through greatly enhanced innovation and productivity for their legal team\u201d. The firm collaborated with Telstra, a longstanding client, to deliver legal services in ways that align with its clients\u2019 business strategies and goals.<\/p>\n<p><span style=\"color: #ff9900\"><strong>4. They adopt technological advancements<\/strong><\/span><\/p>\n<p>Instead of being afraid of \u2013 or ignoring \u2013 the increasing pace of technology, innovative firms adopt it to increase their <a href=\"http:\/\/legal.thomsonreuters.com.au\/products\/legal-solutions\/know-how-precedents-solutions.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">legal know-how, the efficiency and quality of their services<\/a>, and to make their employees more productive and happy.<\/p>\n<p>Corrs Chambers Westgarth designed a <a href=\"http:\/\/www.corrs.com.au\/news\/corrs-perth-celebrates-office-relocation-to-workplace-of-the-future\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u2018workplace of the future\u2019 for its Perth office<\/a> \u2013 the latest in a series of office shifts to fully embrace an open and flexible office environment since 2013 \u2013 after the firm <a href=\"http:\/\/www.corrs.com.au\/news\/corrs-leads-legal-industry-by-embracing-workplace-of-the-future\/\" target=\"_blank\" rel=\"noopener noreferrer\">took its first steps towards a more innovative way of working<\/a> in its Sydney office.<\/p>\n<p>It also developed <a href=\"http:\/\/www.cio.com.au\/article\/599541\/corrs-chambers-westgarth-amor-provides-technology-results-human-approach\/\" target=\"_blank\" rel=\"noopener noreferrer\">Corrs Collaborate<\/a>, a cloud-based platform providing workflow, calendaring and blogging capabilities for clients to \u201cmanage their own internal business processes and the legal services that might be part of that\u201d.<\/p>\n<p>Allens has a dedicated LawLab, comprising a \u201ccross-functional group of information and legal technology experts\u201d who \u201ccontinually test what is in the market, embrace cutting-edge technology and work with technology providers to refine their application\u201d.<\/p>\n<p>Allens is also a keen user of <a href=\"http:\/\/legal.thomsonreuters.com.au\/products\/contract-express\/\" target=\"_blank\" rel=\"noopener noreferrer\">document and contract automation software<\/a>. Speaking with Thomson Reuters, Justine Woodford, head of knowledge at Allens, says: \u201c[The needs of clients are] prioritised above all else at Allens, and are one of the primary drivers for every innovation introduced [within the firm]. Clients look to us for clever solutions to structure their businesses in more efficient and innovative ways.\u201d<\/p>\n<p>However, it\u2019s also important to keep business basics in mind when investigating new technologies. \u201cWhile there are many things to get excited about in relation to technology, there are still a number of important considerations for choosing one technology solution over another,\u201d Woodford says. \u201c[It\u2019s] ultimately a question of what technology offers the best business benefit and will be embraced by those in the firm who need to use it.\u201d<\/p>\n<p><span style=\"color: #ff9900\"><strong>Innovation is essential for the future of legal practice<\/strong><\/span><\/p>\n<p>A common thread among firms using change to their advantage is a commitment of both time and resources, as well as an openness to new and original ways of doing things \u2013 that\u2019s the very nature of innovation. It\u2019s necessary for the legal industry to move forward, and non-negotiable for firms in the future.<\/p>\n<p>In a <a href=\"http:\/\/specialreports.theaustralian.com.au\/630590\/innovation\/\" target=\"_blank\" rel=\"noopener noreferrer\">special report by The Australian<\/a>, Paul Jenkins, managing partner of Ashurst, spoke about the cultural upheaval innovation has brought, saying it enabled firms to adapt and introduce practices that other professional services markets had already adopted successfully.<\/p>\n<p>\u201cIt\u2019s not about law firms choosing to innovate, it\u2019s about being required to innovate by sophisticated clients,\u201d says Jenkins.<\/p>\n<p>\u201cPutting it simply, there had to be cultural change in law firms in all the sophisticated legal markets across the globe in order for the industry to improve their level of interaction and service. There had to be cultural change in the way people think about legal services and the delivery of legal services.\u201d<\/p>\n<p>It\u2019s anyone\u2019s guess how continued change will shape the legal industry in time to come. But ultimately, firms that want to stay ahead of the curve in the current disrupted legal industry need to be willing to adjust their mindset according to change, break away from limitations often synonymous with the traditional practice of law, and find a way to continually deliver value to clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Technological advancement and innovation have been two of the most crucial trends driving change in the legal sector recently \u2013 they are key for law firms intent on growing, staying&hellip;<\/p>\n","protected":false},"author":39,"featured_media":203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[645,602,609,634],"tags":[58,76,117,204,239,338,339,353,401],"insight_job_role":[614,627],"insight_practice_area":[],"class_list":["entry","author-libbyhakim1","post-201","post","type-post","status-publish","format-standard","has-post-thumbnail","category-innovation-and-disruption-in-law","category-innovation-and-technology","category-legal-technology","category-trends-and-the-future-of-law","tag-automation","tag-boutique-firms","tag-client-service","tag-efficiency","tag-firm-culture","tag-legal-innovation-index","tag-legal-know-how","tag-legal-service-delivery","tag-newlaw","insight_job_role-partner","insight_job_role-senior-executive","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Things Innovative Law Firms do Differently - TR - Legal Insight Australia<\/title>\n<meta name=\"description\" content=\"Who are the legal sector&#039;s innovators? 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