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Putting the Pro Back in Professional Service

If buyers can touch, feel or see what they’re buying, many purchasing concerns disappear. In professional services you don’t have this advantage. So what is the unique quality defining a successful professional service provider?

Are You Giving Your Legal Clients What They Really Want?

It’s sometimes easy to forget that behind large corporate clients are real people who are driven by emotions and stressors like everyone else. Determining what legal clients really want is a psychological exercise that must go beyond simply providing ‘good service’.